Learn the foundations and discover my secrets of Color Theory once and for all with any medium!
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Learn the foundations and discover my secrets of Color Theory once and for all with any medium!
SIGN UP NOW

What if I give you a formula to master color theory and create your artistic voice?

 

Struggling to explore color theory?

I started this path because I found out that Color Theory is no longer taught in my university degree. Plus, more and more people are becoming self-taught. So let's fix that gap :)

If you're experiencing things like:

Too many weird concepts
You read about color theory, but find out we use too many weird names to describe color. I call this: the language of color. And it is much easier than you think :,)
You learn the theory but can't apply it
Concepts start to resonate, but it is hard applying them to a painting. Your paintings look incohesive and different from what you envision.
You rely on guesswork instead of control
Even with solid drawings, you struggle to find a formula to rely on. You overthink without really knowing why something works.
Struggling to find your own color style
You can copy from tutorials, but can't apply things on your own. With intention and purpose, you'll slowly build your artistic voice :)

That's exactly why I created this course

All the basic concepts explained in a modern and fun approach.
Learn, unlearn, and compose your own formula to paint with confidence.

Here’s what you’ll learn:

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That's Exactly Why I Created this Course

All the basic concepts explained in a modern and fun approach.
Learn, unlearn, and compose your own formula to paint with confidence.

Here’s what you’ll learn:

SIGN UP NOW
Learn color theory through 7 structured modules, with 17+ hours of content and 75+ video lessons that guide you step by step.
Learn digital painting through 7 structured modules, with 17+ hours of content and 70+ video lessons that guide you
step by step.

What is inside the course

 
  • Structured modules

  • Progress tracking

  • Downloadable content

  • Full HD videos

  • Speed control

  • EN & ES subtitles

  • Full transcripts

  • Topic search in videos

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Bonuses

Additional content that you will get for free inside the course

Introduction to Oil Painting + Painting Practice

Although you can do the course with any medium (acrylic, digital, gouache...), I love painting with oil paints. In case you want to try oils for the first time, you have a couple extra lessons to get to know this beautiful medium. 

Valued at $75: FREE

Overcoming the art block

I've discussed this topic in the past but I find it fundamentally important to set up the right mindset to have a flawless painting experience.

Regardless if experienced or not, we all have artblocks from time to time.

Let me show you my formula to avoid it!

Valued at $19: FREE

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A one-time payment or 4 monthly payments. Enroll before the timer ends to unlock this limited-time offer and receive two exclusive bonuses at no extra cost.
The price is displayed in USD, but you can pay in any currency at checkout, making it simple no matter where you are.

One-time Payment

$297

  • 17+ hours of content
  • 75+ video lessons
  • 7 modules
  • 10 finished projects
  • ENG & SPA subtitles
  • Private online community
  • Lifetime access
  • Any device access
  • Certificate of completion + surprise GIFT!
  • 14-day money-back guarantee
  • BONUS: Introduction to Oil Painting and 3 Mini Paintings ($75 FREE)
  • BONUS: Lesson Overcoming the Art Block ($19 FREE)
 
Total Value: $391

Special Price: $297

START NOW 4 MONTHLY PAYMENTS

14-day money-back guarantee

Give the course a try and see the results for yourself. If it feels it isn't for you, simply request a full refund by sending me an email within 14 days, no questions asked :)
ENROLL RISK-FREE

Hello painters! I'm Alai Ganuza

I am a full-time oil and digital painter and educator that focuses on enhancing color and brushwork to make expressive and lively artworks. I've studied physics and graduated in Fine Arts in the UPV-EHU, and I realised that Color Theory isn't taught anymore (or at least as much/deep as it used to be). I love to study light behaviour, and I believe Color Theory is a powerful tool that will help you step up your artworks. But we need the proper techniques to translate that into our medium of our choice, whether it is physical or digital.
Let's embark on this colorful journey together!

What my students say about me

Testimonials are publicly posted inside the course. You can also check older reviews in Judge.me by clicking the widget above :)

Frequently Asked Questions

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