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Bases and Secrets of Color Theory

+

TraDigital painting: from Pigment to Pixels

Learn all about Color Theory & TraDigital Painting with 27+ hours of content and 120+ video lessons!
 
START TODAY
 

Bases and Secrets of Color Theory

+

TraDigital painting: from Pigment to Pixels

Learn all about Color Theory + TraDigital Painting with 27+ hours of content and 120+ video lessons! :)

 
START LEARNING TODAY

Breaking Myths about Color Theory, Digital Painting and painting in general!

Let’s build a workflow to develop your art skills and practise painting in the most fun and effective way! Thoughtful structure, fresh approach to color and all my painting techniques :)

If you've followed for a while you know I paint both oils and digital. However, sometimes people can't tell which one is which! I believe it is all about color theory and expression.

In this bundle you will find all my color theory techniques to find your own style + I will teach you my personal style of traditional and digital painting where they help each other!

As bonus, I recorded a lesson on Oil Painting 101 (in case you want to try oils for the first time), How to Overcome Artblock and How to make prints!

ART + SCIENCE + TECHNOLOGY

These courses are packed with methods, formulas, lists, downloadable content... And they're subtitled in English and Spanish!

I will be here to give you support in both languages :)

Let’s begin this exciting journey together!

Hello painters! I'm Alai Ganuza

I am a full-time oil and digital painter and educator that focuses on enhancing color and brushwork to make expressive and lively artworks. I've studied physics and graduated in Fine Arts in the UPV-EHU, and I realised that Color Theory isn't taught anymore (or at least as much/deep as it used to be). I love to study light behaviour, and I believe Color Theory is a powerful tool that will help you step up your artworks. But we need the proper techniques to translate that into our medium of our choice, whether it is physical or digital.

Let's embark on this colorful journey together! 💪🥹

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CREATE YOUR OWN GUIDES

🎨 The courses are designed to pack all the exercises into a cute handbook or a wall poster/illustration that you can use and refer to anytime you need.

🎨 You can repeat exercises or quick consult anything when you forget any concept or you feel stuck and need a fresh push.

🎨 Find all the support from me and like-minded students in the private community and myself! 

but mosty importantly, create, share and feel proud!

COURSES CONTENT

 
Video Poster Image

The two courses combined have 27+ hours of learning and some more of practicing. They include many full-length painting tutorials! You can pause and replay the videos as much as you want. 

💬 English and Spanish subtitles, text on screen and speed options to watch it comfortably :)

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What's inside

Master Color Theory

In both courses... WE PAINT A LOT. And I don't gatekeep. Learn all my color techniques once and for all. But of course, start from Bases and Secrets of Color Theory, where I organised all the lessons for a smooth and fun learning process :)

Bridge Traditional and Digital Art

You might paint digital, or just traditional, or both. In these courses you will learn how they complement each other helping you improve faster in your painting skills.

Structured so you can plan!

Both courses are structured in modules and videos in a methodical and progressive way. And something new in the second course, I even share with you how much time each module will be and which videos will have practise inside, or are "podcast type", so you can organise your time :) 

Materials and downloadabe content

In some videos you will find extra content to support the lesson. Material lists with links, reference photos, work in progress stages... and all my exercises and finished paintings to download.

High-Quality Experience

All videos are in FULL HD with adjustable speed, audio, and quality. Use English or Spanish transcripts to read along and quickly find and jump to specific sections, like where colors are mentioned.

Forget about Artblock

In both courses I focus on a mindset and formulas to keep us away from ArtBlock. On top of that, you have access to a private community full of amazing people supporting each other, sharing tips, references... and more!

Master Color Theory

In both courses... WE PAINT A LOT. And I don't gatekeep. Learn all my color techniques once and for all. But of course, start from Bases and Secrets of Color Theory, where I organised all the lessons for a smooth and fun learning process :)

Bridge Traditional and Digital Art

You might paint digital, or just traditional, or both. In these courses you will learn how they complement each other helping you improve faster in your painting skills.

Structured so you can plan!

Both courses are structured in modules and videos in a methodical and progressive way. And something new in the second course, I even share with you how much time each module will be and which videos will have practise inside, or are "podcast type", so you can organise your time :) 

Materials and downloadabe content

In some videos you will find extra content to support the lesson. Material lists with links, reference photos, work in progress stages... and all my exercises and finished paintings to download.

High-Quality Experience

All videos are in FULL HD with adjustable speed, audio, and quality. Use English or Spanish transcripts to read along and quickly find and jump to specific sections, like where colors are mentioned.

Forget about Artblock

In both courses I focus on a mindset and formulas to keep us away from ArtBlock. On top of that, you have access to a private community full of amazing people supporting each other, sharing tips, references... and more!

Included in the price

Guidance on Materials

I’ll walk you through all the tools, colors, and apps I use in both courses (with some alternatives so you can follow along using what you already have). You’ll also get printable templates to create your own handbook, helping you track materials, test colors, and grow your setup over time, whether you’re painting on canvas or screen.

Lifetime Access

Once you register for the courses, you will have lifetime access, and you can watch them whenever you want! This will enable you to better learn even the most difficult notions. You don't have a deadline, you can take the course even for 5 minutes a day!

Practical exercises

To learn to paint free, first we need to master the foundations. You will find many to follow all the new techniques that you can incorporate into your painting journey. Once you know all about it, you can break the rules and let the creativity flow!

Flexibility

One of the courses' strengths is the ability to watch the videos wherever you want, whenever you want, and as many times as you want. The courses are available from any device, so you can watch them from the comfort of your home or take a single lesson on the train!

Community of artists

As soon as you sign up for the courses, you can join a group of people who, like you, share this passion and are following the same course as you. This means you'll be able to exchange ideas, tips or ask questions because you'll be surrounded by people who love art the same way you do!

... and much more!

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Structure and New Platform

 

Structured in modules, then small videos with progress tracking so you just "play" from where you left it. Each module starts with an small video introduction where you'll see the content and materials needed for that specific module (and the time that will take you!)

All videos are in FULL HD and you can adjust the speed, audio and quality with English and Spanish subtitles 💬

❗️TIP: Enable subscriptions and you can use them to read the entire transcript and jump into any desired section in the video :) For example, read quickly where I mention colors used, click on the line, and you'll jump to the exact time ON THE VIDEO! 🎨

 

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BONUSES

Extra contents that you will get for free with the courses

Introduction to Oil painting and 3 mini paintings

Value: $75 FREE

Although you can do the course to any medium (acrylic, digital, gouache...), I do most exercises with oil paints. In case you want to try oils for the first time, you have a couple extra lessons to get to know with this beautiful medium. 

Overcoming the art block


Value: $19 FREE

I've discussed this topic in the past but I find it fundamentally important to set up the right mindset to have a flawless painting experience. Regardless if experienced or not, we all have arblocks from time to time. Let me show you my formula to avoid it!

How to Make Prints
(Module 7 – Full Bonus Module!)

Value: $127 FREE

Ready to bring your digital (or traditional) art to life on paper? In this in-depth bonus module, I’ll walk you through everything you need to know to prepare, export, and print your artwork with confidence, whether you want to sell prints, frame your work, or just enjoy it offline.

How to Photograph Your Physical Paintings

Value: $19 FREE

I’ll guide you through simple, effective tips for photographing your traditional paintings, using natural light, your phone, and a few easy tricks to make your work look as true to life as possible.

REGISTRATIONS CLOSE SOON!

Instead of giving you a time zone, check this cute widget to know when I am closing registrations. Of course you can talk to me if any questions!

Join the Academia Today!

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SPECIAL INSTALLMENT OFFER 

With this option, you can join the courses with 8 monthly installments! 🎉
Take advantage of this unique offer and follow a step-by-step path that will unlock the full painting journey!

8 Monthly Payments

$67

✨SPECIAL INSTALLMENT OFFER✨

  • 27+ hours of lessons
  • 120+ video lessons
  • English and Spanish subtitles
  • Access to a private online community
  • Lifetime access
  • Access from any device
  • Certificate of Completion
  • BONUS: Introduction to Oil painting and 3 mini paintings ($75 FREE)
  • BONUS: Lesson -Overcoming the art block ($19 FREE)
  • BONUS: How to Photograph Your Physical Paintings ($19 FREE)
  • BONUS: How to Make Prints
    (Module 7 – Full Bonus Module!) ($127 FREE) 
  • 14-day money-back guarantee

Total Value: $837

Special Price: $67/m

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My Guarantee to Every Student

If you are not satisfied with the courses for any reason, just let me know and you will obtain a full refund within the first 14 days. This is my guarantee to you, I want all my students to be satisfied. Also, this means that there is no risk as well! Give it a try and experience the courses first-hand!

Frequently Asked Questions

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