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Digital painting doesn’t mean losing your artistic soul — and mastering color doesn’t have to be overwhelming!
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With this bundle, you’ll learn to blend tradition, technology, and the power of color into one creative flow 🎨✨ 🎨✨
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✨ Let’s build a workflow where your classic art skills and digital tools work together, with thoughtful structure, intuitive techniques, and emotional depth.
If apps have ever felt confusing, or digital art a little cold — don’t worry. I’ll guide you through a warm, human-centered approach to painting that respects your roots and unlocks new possibilities.
You won’t just learn how to paint, you’ll learn how to plan, create, and finish your artwork with clarity, confidence, and your unique voice.
Let’s break the myths!
You’ll learn to master color theory and build palettes that reflect your personal style. At the same time, you’ll explore digital painting in a way that feels expressive, tactile, and full of life.
COLORS + TRADITION + TECHNOLOGY
Together, these courses will help you blend structure with creative freedom, and deepen both your technical skills and emotional connection to your art!
Let’s begin this exciting journey together!
Hello painters! I'm Alai Ganuza
I am a full time oil painter and teacher that focuses on enhancing color and brushwork to make expressive and lively artworks. I've studied physics and graduated in Fine Arts in the UPV-EHU and I realized that Color Theory isn't taught anymore (or at least as much/deep as it used to be). I love to study light behavior and I believe Knowing the bases and secrets of color theory and how to paint digitally in traditional way will help you step up your artworks and add feeling and emotion to them. Let's embark on this colorful journey together!
TESTIMONIALS
CREATE YOUR OWN GUIDE
🎨 The courses are designed to pack all the final exercises into a cute handbook that you can use and refer to anytime you need.
🎨 No more doubts! You can consult it when you forget any concept or you feel stuck and need a fresh push.
🎨 Find all the support from me and like-minded students in the private community.Â
Create, share and feel proud!
Discover what makes you feel trapped. Forget about the perfectionist inside you and let your creativity flow with the right mindset.
AT THE END OF THE COURSES YOU WILL BE ABLE TO:
Color & Composition Mastery
Dive deep into color theory, from basic mixing to advanced palettes. Learn to interpret color in various lighting and apply principles for vibrant compositions. This foundation empowers informed color decisions for traditional or digital art.
From Concept to Showcase
Develop skills to plan and execute paintings applying learned theory. A bonus module guides preparing digital paintings for high-quality prints, enabling confident selling or showcasing offline. Approach new paintings with clear strategy for stunning, showcase-ready artwork.
Bridge Traditional & Digital Art
Integrate traditional planning with digital execution for freedom, flexibility, and precision. Gain workflow insights through start-to-finish painting demos and tool breakdowns, understanding the professional artist's approach from sketch to final polish.
COURSES CONTENT
The two courses combined have 14 modules for 27+ hours of learning and practicing. They also include many full-length artwork tutorials! You can pause and replay the videos as much as you want. The courses are suitable for everyone and can be applied to every medium. It would be best to take the courses in order because they will start from the basics and progress to lessons at a more advanced level, progressively adding new tools and techniques.
💬 UPDATE! Now with English and Spanish subtitles, text on screen and speed options to watch it comfortably :)
What's inside
Included in the price:
Guidance on Materials
I’ll walk you through all the tools, colors, and apps I use in both courses — with easy alternatives so you can follow along using what you already have. You’ll also get printable templates to create your own handbook, helping you track materials, test colors, and grow your setup over time — whether you’re painting on canvas or screen.
Lifetime Access
Once you register for the courses, you will have lifetime access, and you can watch them whenever you want! This will enable you to better learn even the most difficult notions. You don't have a deadline, you can take the course even for 5 minutes a day!
Practical exercises
To learn to paint free, first we need to master the foundations. You will find +20 exercises to follow all the new techniques that you can incorporate into your painting journey. Once you know all about it, you can break the rules and let the creativity flow!
Flexibility
One of the courses' strengths is the ability to watch the videos wherever you want, whenever you want, and as many times as you want. The courses are available from any device, so you can watch them from the comfort of your home or take a single lesson on the train!
Community of artists
As soon as you sign up for the courses, you will join a group of people who, like you, share this passion and are following the same course as you. This means you'll be able to exchange ideas, tips or ask questions because you'll be surrounded by people who love art the same way you do!
... and much more!
SIGN UP NOWStructure and New Platform
The bundle is designed to be adapted into your schedule. It is divided into 14 modules and these, into smaller videos that you can plan as you need. Each module with an small video introduction where you'll see the content and materials needed for that specific module.
All videos are in FULL HD and you can adjust the speed, audio and quality
❗️TIP: Enable subscriptions and you can use them to read the entire transcript and jump into any desired section in the video :) For example, read quickly where we mention colors used, click on the line, and you'll jump to the exact time where we mention the colors! 🎨
In all our videos, we try to use as many visual elements as possible, such as pictures, references and even fellow artists' paintings as examples. You can follow each step as we show it to you, and you can comment under each video or in the group so you can resolve any doubts you have and learn new tricks!
The bundle is designed to be as practical as possible, even teaching you the basics of color and how to use the tools. You can review the lessons as many times as you want, where you want, and when you want!
đź’¬ Now with English and Spanish subtitles :)
BONUSES:
Extra contents that you will get for free with the course
Introduction to Oil painting and 3 mini paintings
Value:Â $75Â FREE
Although you can do the course to any medium (acrylic, digital, gouache...), I do most exercises with oil paints. In case you want to try oils for the first time, you have a couple extra lessons to get to know with this beautiful medium.Â
Overcoming the art block
Value:Â $19Â FREE
I've discussed this topic in the past but I find it fundamentally important to set up the right mindset to have a flawless painting experience. Regardless if experienced or not, we all have arblocks from time to time. Let me show you my formula to avoid it!
How to Photograph Your Physical Paintings
Value:Â $19Â FREE
I’ll guide you through simple, effective tips for photographing your traditional paintings, using natural light, your phone, and a few easy tricks to make your work look as true to life as possible.
How to Make Prints
(Module 7 – Full Bonus Module!)
Value:Â $127Â FREE
Ready to bring your digital (or traditional) art to life on paper? In this in-depth bonus module, I’ll walk you through everything you need to know to prepare, export, and print your artwork with confidence, whether you want to sell prints, frame your work, or just enjoy it offline.
REGISTRATIONS CLOSING SOON!
Learn the Bases & Secrets of Color Theory & How to Paint Digitally in Traditional Way once and for all 🎉
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TWO OPTIONS TO ACHIEVE YOUR GOALS ✨
 Here you can find two options that only differ in how you want to pay. The first option is a one-time fee, and the second is a monthly option with six installments. The price displayed below is in dollars, but you can pay with ANY currency.
My Guarantee to Every Student
If you are not satisfied with the courses for any reason, just let me know and you will obtain a full refund within the first 14 days. This is my guarantee to you, I want all my students to be satisfied. Also, this means that there is no risk as well! Give it a try and experience the courses first-hand!
